Case studies / 360° marketing
Evolve Work Studio
The problem
Bangalore’s co-working market is aggressively competitive, especially in micro-markets like Whitefield and Bannerghatta Road. Larger brands like WeWork, Regus and BHIVE were dominating digital visibility through paid media and content, while Evolve Work Studio had limited online presence.
At the same time, expansion was underway — three floors in Whitefield required stronger occupancy, a new Bannerghatta Road location had to be launched, and a newly developed premium floor (₹3+ crore investment) needed to be filled quickly. Low visibility combined with expansion pressure created a clear revenue risk.
Solution
Our approach
We built immediate demand while strengthening long-term visibility. The focus was simple: capture high-intent search traffic, dominate micro-markets locally, and position Evolve as a premium alternative — not a discount workspace.
01
Digital foundation & website revamp
Rebuilt the website with clearer enquiry flow, premium positioning, and location-focused optimisation.
02
Performance marketing rollout
Structured Google Ads campaigns targeting high-intent co-working searches across Whitefield and Bannerghatta.
03
Hyperlocal targeting on Meta
Executed 5–7 km radius campaigns on Meta and Instagram to increase visibility among nearby businesses and professionals.
04
SEO & long-term visibility
Implemented location-specific SEO to improve organic rankings and reduce dependency on paid media over time.
05
Brand positioning & communication
Aligned messaging and creatives around infrastructure quality, space design, and enterprise readiness.
Outcome
More than ₹20 lakh in monthly revenue generated across locations.
- 150+ seats filled across Whitefield floors
- Sustained flow of high-intent enquiries through structured search campaigns
- Bannerghatta Road location achieved full occupancy post-launch
- Positioned Evolve as a premium workspace in its micro-markets
“Bangalore’s co-working market is extremely competitive, and visibility was our biggest challenge. ExpandM didn’t just run ads — they structured our positioning and targeting properly. Within months, we saw consistent enquiries and stronger occupancy across locations. Their approach was systematic and numbers-driven.”
Brijesh Bhatia
Partner, Evolve Work Studio