Case studies / Content marketing
Surana Film Studio
The problem
Surana Film Studio was already a strong YouTube production house with over 1.2 million subscribers and consistent platform revenue. However, their presence on Meta platforms was negligible.
They wanted to diversify platform dependency, expand audience reach, and build a parallel monetisation stream on Facebook and Instagram without diluting content quality.
Solution
Our approach
We treated Meta as a separate ecosystem — not a YouTube repost channel. The focus was platform-native growth, audience acceleration, and structured monetisation enablement.
01
Platform setup & positioning
Built and optimised Meta presence from scratch, aligning branding, profile structure, and content presentation.
02
Short-form content strategy
Re-engineered long-form YouTube content into hook-driven, Meta-native short-form formats.
03
Content editing & optimisation
Guided video structuring, retention hooks, and thumbnail strategy suited for Facebook and Instagram algorithms.
04
Paid acceleration strategy
Used targeted paid campaigns to accelerate reach during the initial growth phase.
05
Monetisation enablement
Structured eligibility alignment and guided monetisation setup to unlock revenue streams on Meta platforms.
Outcome
A recurring income stream on Meta, independent of YouTube.
- 1.2M+ Facebook followers built within ~12 months
- 300K+ Instagram followers acquired
- $10,000+ revenue generated from Meta monetisation
- Diversified audience base across multiple social ecosystems
“We had a strong YouTube presence but wanted to build parallel growth on Meta platforms. ExpandM understood the platform dynamics and helped us adapt our content accordingly. Within a year, we saw significant follower growth and monetisation income from Meta. The strategy was platform-specific, not copy-paste.”
Mukesh Surana
Producer, Surana Film Studio