Case studies / Export performance marketing
Alpify Global
The problem
Alpify Global was a traditional steel utensils trader with a strong domestic base but no export infrastructure. The founder wanted to enter international markets but had no digital presence, no export funnel, and no clarity on how to generate overseas enquiries.
With zero structured guidance and no proven acquisition system, international expansion was uncertain and high risk.
Solution
Our approach
We built the export engine from scratch — combining global performance marketing, trust-driven content, and structured lead nurturing to convert international enquiries into high-value orders.
01
Digital infrastructure setup
Built a conversion-focused website aligned for international buyers and export enquiries.
02
Global Meta campaign strategy
Launched cost-efficient Meta campaigns targeting high-potential international markets. Campaign optimisation focused on lead quality, not volume.
03
Market-level optimisation
Analysed country-wise performance data to refine targeting and improve cost per qualified enquiry.
04
Lead nurturing & trust building
Created product videos, facility walkthroughs, and brand credibility content to overcome trust barriers with overseas buyers.
05
Sales conversion support
Structured follow-up systems and guided the sales process to improve closure rates on international leads.
Outcome
₹1.5 lakh in total ad spend returned ₹55 lakh in confirmed orders.
- 7 qualified international sample orders within 4 months
- 2 confirmed container orders from Australia and Dubai
- Order values of ₹15 lakh and ₹40 lakh respectively
- 50% average margin on confirmed container deals
“We had the product and manufacturing capability but no clarity on how to approach international markets digitally. ExpandM helped us build that system from scratch. The campaigns brought serious enquiries, and with proper follow-up, we converted export orders. What I appreciated most was their involvement beyond just ads.”
Deepak Dupuguntala
Founder, Alpify Global